So according to USA Today, high-level video game publisher Ubisoft has chosen the famous anti-science, pro-Measles, “mother warrior” Jenny McCarthy to front their new fitness game for the Wii, Your Shape.
The game’s a big deal for Ubisoft as it was hinted at back during E3 for coming with a camera accessory that the company is comparing (loosely) to Project Natal, Microsoft’s exciting new motion-tracking peripheral. Ubisoft‘s idea is that the camera can scan and map your body for the sake of fitness tests, and likely for more advanced tracking of your routine than the balance-based tests the Wii Balance board currently uses.
Jenny McCarthy with her son, as well as boyfriend Jim Carrey, at a "Green Our Vaccines" rally
Where Jenny comes into play appears to be both as a pitchwoman of sorts (likely appearing on the packaging and in commercials), as well as an in-game avatar who guides you through your routine. Because who’s a better source of advice on health and fitness than someone with incredibly inaccurate knowledge of biology, chemistry, neurology, psychology, and any other field that can affect a person’s health, despite having been corrected time and again by people with drastically better education than she has? She actively promotes the falsehood that vaccines are toxic and cause Autism (completely untrue in every possible way), was way too far into the Indigo Child absurdity until she realized her child was Autistic and [poorly] wiped all traces of the previous belief from the web, highly recommends injecting oneself with Botulinum Toxin (Botox) without a hint of irony, has indirectly led to over 200 deaths at last count, and over 47,000 illnesses through her spread of bullshit, and believes these deaths (and more) are a necessary loss in her war against a problem that doesn’t exist. Yes, THIS is the woman I want helping teach my family how to be healthy.
I think Ubisoft has failed to take this into account with their choice, and probably isn’t even aware of this controversy. They see her as a popular and attractive woman who, thanks to Oprah, is in the limelight quite frequently, and they see paydirt. But maybe, just maybe (probably not, but still), if we all make the effort to make them aware of the hypocrisy of this decision, they’ll reconsider. It can’t hurt, right?
So how do we do it? Well, we head on over to Ubisoft‘s corporate site, click on the Contact Us link (I’d link to it, but it appears to be session-specific), and speak our minds. Now, let’s do so rationally and calmly, treating them with respect. This is a major company full of likely extremely intelligent people, many of whom are probably full of integrity. We stand the best chance of getting through to them by appealing to them on a rational level instead of just displaying the outright anger this woman fills us with. Link to fantastic sites like Jenny McCarthy Body Count and Stop Jenny as resources, and pick out articles from the many wonderful sites on the body count links page as evidence, or find your own. Point is, give them the sound reasons why this choice not only reflects poorly on them, but helps further promote the incredibly wrong idea that Jenny McCarthy is an authority on health. Oprah’s support has already done enough harm, but now a major video game directly connecting this woman to fitness will only serve to further convince families that this is a woman they can trust to keep their family safe, when that couldn’t be further from the truth.
Now I may get blasted in the comments for this (heck, I may actually GET COMMENTS), and I’m prepared for that. I will not censor them (minus the usual rules about personal threats and such), but I may also try to refrain from responding for the good of my blood pressure. Odds are the haters will make my case for me based on how they write on most other blogs that dare suggest science knows better than mommy instinct.
One note: I purposefully avoided making a petition for this. They don’t work, and they’re too easily ignored. Besides, they let people be lazy by simply copying a pre-written form comment to the company which diminishes the impact. If you care, please write your own thoughts on the subject. The more intelligent people they see putting in the effort, the more it’ll mean.
Good luck, and thanks in advance for the help.
